CSR Pillar 1: Sustainable & Ethical Sourcing
At Raw & Naturals, every product begins with the earth — and the hands that nurture it. Our Sustainable & Ethical Sourcing initiative is built on a simple belief: when we care for the soil and those who cultivate it, we create beauty that is truly sustainable.
Our Commitment
We partner directly with small organic farmers across India who grow the herbs and botanicals that power our products — from aloe and neem to hibiscus and turmeric. Through these partnerships, we're creating a transparent and traceable ingredient journey — one that connects every consumer to the source.
What We Do
-
Empower Local Farmers
We collaborate with smallholder farmers and self-help groups, offering training in regenerative farming — composting, crop rotation, and soil biodiversity practices that restore life to the land.
-
Enhance Soil Health
With expert agronomists, we conduct soil health assessments and introduce natural fertilizers and low-water cultivation methods to preserve local ecosystems.
-
Ensure Fair Pricing & Dignity
We sign long-term procurement contracts to give farmers income stability, fair pricing, and freedom from volatile market fluctuations.
-
Build Rural Prosperity
Beyond sourcing, we invest in community development — from access to clean water and solar drying units to skill-building for women in processing and packaging.