We partner directly with small organic farmers across India who grow the herbs and botanicals that power our products — from aloe and neem to hibiscus and turmeric. Through these partnerships, we're creating a transparent and traceable ingredient journey — one that connects every consumer to the source.
Our Commitment
What We Do
1
Empower Local Farmers
We collaborate with smallholder farmers and self-help groups, offering training in regenerative farming — composting, crop rotation, and soil biodiversity practices that restore life to the land.
2
Enhance Soil Health
With expert agronomists, we conduct soil health assessments and introduce natural fertilizers and low-water cultivation methods to preserve local ecosystems.
3
Ensure Fair Pricing & Dignity
We sign long-term procurement contracts to give farmers income stability, fair pricing, and freedom from volatile market fluctuations.
4
Build Rural Prosperity
Beyond sourcing, we invest in community development — from access to clean water and solar drying units to skill-building for women in processing and packaging.
The Impact
25
farmers engaged across villages in our sourcing network
50
acres of farmland transitioned to regenerative practices
75
average farmer income increased through direct partnerships
100%
traceability ensured for key botanicals by 2026